I saw this advertising on the bus that made feel rather uncomfortable.
“We take wine seriously, so you don’t have to.” © Yellow Tail
So… what’s going on here? Why am I taking offence to this? Am I one of those in the legion of the Upset who can’t breathe without pointing something out and complaining about it? Or is there something here worth thinking of?
I think that thinking is required. Ha.
First of all, it is a clever advert and I got to give them an “A” for that. There’s been quite a bit of smart ads around lately that either make me chuckle or admit that even though I don’t care or don’t agree with what was advertised, it is still smart. Yellow Tail, the company selling wine from Australia for over half a century, or whoever is writing down their ad campaign, got their heads together.
Secondly, though, there is a problem too. Tell me, what happens when someone tell you “Let me handle this, so you don’t have to”? Isn’t that how the world powers became the ones who have the power and the majority were left screwed? Isn’t that how we ended up with the banks running the globe? They still talk it: “Let us handle this for you.”
And thirdly, about that word “seriously.” Somebody doesn’t want you to take your wine seriously. Think about it. Someone you don’t know, knows nothing about you (but wants your money to buy a fun looking bottle) tells you that you don’t need to take your (drinking) seriously. This ad was on the bus. Who takes the bus and can’t yet afford cars? I mean, besides the seniors and low-income adults? Right, kids. And freshman students. So, do you think there may be some kind of an issue with the bright yellow ad basically throwing itself in the eyes of a kid/young student on the bus, an ad saying you don’t have to take your wine (drinking, responsibility around alcohol) seriously?
OK, enough about the kids. How many adults do we have out there in the world who don’t take their behavior involving alcohol seriously? Do we need more? Well, we keep attracting them into the wrong thinking right now. It gives us some strange ideas. No, not thinking about the ad’s pros and cons. More like, let’s just let it rip, who cares…
Am I exaggerating?
the image was copied from https://en.wikipedia.org/wiki/Yellow_Tail_(wine) and mutilated by me. thanks.